As I was listening to Brian share his thoughts and ideas on what professional speakers like myself must do to be successful, I realised what Brian was sharing wasn't principles that only speakers could adopt, but they were principles any individual from any profession or business can apply if they want to be successful.Read More
While having a great product or service is important for a business to succeed, the more critical aspect is to ensure people know about this great product or service! The latter is what determines long-term profitability and sustainability, and is the reason why marketing is so important to business.
The common misconception though is that marketing initiatives cost too much, and not all entrepreneurs can afford to run such campaigns, especially if you're a new start-up or your business is already struggling to stay afloat. The truth, however, is that marketing can be very affordable once you understand the true essence of marketing, which in my opinion is simple - It is to create.........Read More